I hear this often:
“I hired someone to grow my business, but I ended up losing money.”
“They promised the world, but I barely broke even.”
“I’m skeptical about spending money again just to get disappointed.”
That hesitation makes sense.
Instead of telling you why I’m different, I’ll show you the three most common agency mistakes I’ve seen from clients who came to me after wasting money — and exactly how I’ve fixed them.
Mistake #1: The ‘Principal-Agent’ Problem
An agent just does the job. Their paycheck is guaranteed, whether you win or lose. - Like a cashier at a grocery store
A principal has skin in the game. If the business fails, they lose too — so they fight harder. - Like a CEO of a big company
Most marketing agencies and freelancers act like agents.
Their incentives aren’t tied to your business’s success.
The result? They often oversell, set vague revenue goals, and then do just enough to hit “baseline” performance.
My solution:
I act as a principal but get paid like an agent.
That means:
My contract is performance-driven — if you don’t win, I don’t get paid.
You keep the upside. I don’t take a percentage of your profits.
I treat your business as if it were my own - 100% effort and a huge focus on overdelivering.
Mistake #2: Half-Solutions
Imagine you wanted to build a house. Would you:
Lay a solid foundation?
Use quality materials?
Hire an experienced builder to design and oversee the project?
Or would you rather:
Pour a weak foundation?
Use cheap materials?
Let someone with no experience call the shots?
Just to get it done?
Both houses can technically be built, but one will start showing cracks, leaks, and costly problems down the line.
That’s exactly what most agencies do.
They give you part of the structure but not the full framework needed for lasting growth.
My approach:
I give you the complete solution so you can make more money without creating any new problems later.
Offer refinement — a crystal-clear offer designed for your ideal client.
Compelling messaging — positioning and words that make people stop, pay attention, and lean in.
No-brainer offer design — structuring it so your audience feels compelled to buy.
These three components are what separate a business that cracks under pressure from one that scales securely.
Mistake #3: You Just Weren’t Ready
Sometimes, the issue isn’t the agency. It’s timing.
Not every business is ready for advanced marketing optimization.
Maybe you:
Didn’t yet have a clear core offer you believed in.
Were still learning your audience’s deepest pains and desires.
Delegated too quickly instead of getting enough reps in your own marketing.
That’s why I’m selective about who I work with.
The businesses I take on already:
Earn at least $20k/month in revenue.
Reach 10k–15k people monthly (through content, website traffic, or offers).
Have testimonials and proof of transformation.
With that foundation, we come in to optimize your core marketing and drive measurable results quickly.
The Bottom Line
If you’ve lost money before, it’s not your fault.
You were either dealing with an agent, given a half-solution, or you simply weren’t ready yet.
My work is built around eliminating those three issues so you can scale with confidence.