Discover the Secret Headline Formula to Pull in Millions of Sales

Your headline is the single most important part of your sales message.

It’s the very first thing your reader sees.

As the Father of Advertising, David Ogilvy says -

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

If your headline fails, nothing else matters.

It won’t capture your reader’s attention.

And if it doesn’t grab their attention, they won’t stick around to see your offer…

You’ve lost the sale.

Neglect your headline, and you’re essentially leaving mountains of money on the table every single month.

To show you what I mean, check out this image of a headline ONLY split test:

As you can see, the same number of visitors, around 700-800.

One sales page made almost $10k, while the other only made $800...

... that's the difference that a headline makes, because that was the only thing that was changed in the tests.

So if you feel like you are getting second-rate results... a.k.a. making $800 from 700 visitors, this can help you change that.

The 4 U’s Formula for Million-Dollar Headlines

Here’s how it works:

1. Urgent

Give your readers a reason to act now.

Most of the time, you won’t have the means to add urgency to your headline; in these cases, it’s best to add a deadline or make it known that there are limited spots available for your offer

2. Unique

Your audience has seen a million headlines. To stand out, yours must offer something different.

Remember: “New” is better than “better.”

If you can present something novel, the rest of your sales letter will become an irresistible read.

Usually, this will come from your unique selling point

Example: “The ‘Alex Hormozi’ Formula That Tripled Our Sales in 30 Days”

3. Useful

A great headline bribes your reader to keep reading by promising a direct benefit.

It must answer the most important question in history: “What’s in it for me?” otherwise your reader won’t read on.

Example: “How to Cut Your Marketing Costs in Half Without Losing Leads”

4. Ultra-Specific

Vague headlines are easy to ignore.

Ultra-specific headlines, on the other hand, demand attention.

Use numbers, timeframes, or details that connect directly to your reader’s situation.

Example: “7 Proven Ways Coaches Can Add $10K to Their Monthly Revenue without doing XYZ”

Putting it together

This checklist is proven to work universally, as long as you check off 3 out of the 4 boxes, your headline will allow your offer to beat out 80% of your competitors automatically.