Written By Daanyaal Morris

Write emails that are gauranteed to make sales - without the guesswork

Today I want to share with you the single most effective strategy I’ve ever seen for producing high-converting sales emails.

I’m talking about a powerful email framework that requires little to no creative brain power from its users, but gets your email list rabidly responding.

Resulting in more click-through traffic to your sales pages…

And of course, more SALES from each email you send...

Every single day…

All by making a single adjustment to the emails you’re already sending out to your list that will get you results like this:

It’s called the DICU framework

And after writing over 1000 sales emails in my career as a direct response copywriter…

I can tell you I have not seen anything simpler or easier at improving conversions from email on command.

When you plug this framework into your email marketing, you can virtually guarantee a higher click-through rate, because this system takes out all the guesswork from writing a good sales email…

…And allows you to write high-converting emails faster than ever.

All you have to do is follow a simple 4-block structure, and you’ll be writing great emails like clockwork.

Because when it comes to getting high conversions on your emails in any market, no matter how crowded or saturated…

DICU just works.

Let’s get into it…

The 4 Block Structure

Good lift letters typically follow the same 4 Block Structure:

  • Block A: Disrupt

  • Block B: Intrigue

  • Block C: Click

  • Block U: Urgency

Block A: Disrupt

A pattern interrupt that captures attention and sends your reader flying down your email.

This can be done with a statement that incites curiosity, or by introducing something aligned with a big benefit or problem for your reader.

Here are a few examples of ‘disrupt’ statements.

Examples:

  • Sorry Mom, if you see this, I know it goes against everything you’ve taught me

  • I always hated penny stocks… then I discovered this $3 ‘wonder stock’ hiding in a weird place

  • Most traders tell you to buy Apple… or Google, but they’re wrong

  • One simple idea could be worth 452%

  • When was the last time you doubled your money on a single trade?

  • When we first put together this bundle, we almost didn’t release it. It was too powerful for the price point… But once the success stories started flooding in…

Block B: Intrigue

Expansion on Block A. The ultimate goal is to build curiosity by teasing elements of the core idea or proof elements for credibility.

The key here is to ‘Describe, not explain’ - you never want to give away what your offer actually is.

Take a look at this example.

Examples:
“Most traders tell you to buy Apple…
Or Google…
But that’s WRONG.
The trick is to buy the space in between Apple and it’s old competitor, BlackBerry.
When you do that, you can almost never go wrong!”

Dear Reader,

“How would you feel right now if a chunk of your savings were in an investment guaranteed to return 20% per year?

Pretty good, right?

Now, what if that were only the beginning…

…And that same investment also promised a 211% capital gain on top of the 20% per year?

That’s exactly the situation I’m in.

It’s easy to do. Here’s how.

Only difference is, if you try it today, the potential gains could be a LOT better.”

“Billionaires are cashing out of stocks at a record pace right now.

The disturbing reason behind this move could soon accelerate the market’s downturn. Tech stocks are already off to their worst start since 2008.

Consider Tesla, for example. Although it’s still a beloved company by many, Elon Musk recently dumped $12 billion of his own shares, for a selfish motive that could soon rock the market.

And he’s not alone. The wealthiest Americans have recently sold more than double the amount of stock as they did in all of 2020 — a trend that could soon worsen.”

Block C: Click

Arguably, the second most important part of your emails - The final push to get your reader into your sales vehicle (VSL, Sales page etc).

Ask yourself -

“Why does the reader need to stop and take the action you want?”

What do they stand to lose by NOT taking action?

What can we do to trigger a FOMO (Fear of missing out) response?

Examples:

Billionaires
“Billionaires are cashing out of stocks at a record pace right now.

The disturbing reason behind this move could soon accelerate the market’s downturn. Tech stocks are already off to their worst start since 2008.

Consider Tesla, for example.

Although it’s still a beloved company by many, Elon Musk recently dumped $12 billion of his own shares, for a selfish motive that could soon rock the market.

And he’s not alone. The wealthiest Americans have recently sold more than double the amount of stock as they did in all of 2020 — a trend that could soon worsen.

If you own any “brand-name” stocks, take action now.

The market just saw its worst week since March 2020 — and what’s happening among the wealthiest CEOs could soon cause disaster.

Here’s how to prepare.”

Todd Brown
“David, my first apprentice, generated something in the ballpark of 300k sales within just months.

Launched his own business with a product now in retail locations. And today, can go toe-to-toe with the best marketers on the planet in any marketplace.

So, what exactly did I teach David, you may be wondering?

And what did I do so differently with him to make sure he became an A+ level marketer in only 15 weeks?

Well, take a look for yourself.

It’s all in this video.”

Block D: Kick

This is a last-ditch effort to get them to take action.

Usually in the form of a P.S., which:

  • Restates the core idea/promise of the email

  • Introduces a secondary benefit

  • Uses testimonials to build curiosity

Example from Wall Street insider:

[A BLOCK - Disrupt]
I just received some amazing information courtesy of an ex-Wall Street insider.
It details a simple "retirement program" Donald Trump's plan is helping that could put $6,189 in your pocket!

[B BLOCK - Intrigue]
Very few Americans know about this…
In fact, it's so little-known your accountant probably doesn't even know it exists.
You won't believe how easy it is. And it's all 100% legal.

[C BLOCK - Click]
But you need to act quick…
The deadline for the next check is February 11.
Click here and find out how to get your name on the list.

[D BLOCK - Kick]
P.S. Elites HATE this, but there’s nothing they can do to stop it!

Common Mistakes to Avoid

  • Throat Clear

    • Establishing non-important context

    • Telling them what they already know

  • The Pivot

    • The result of not having a defined core idea or a weak core idea

    • A pivot is the introduction to a concept, then an immediate pivot to another completely new and disconnected concept

    • Instead, expand on your original concept

    • Here’s an example:

    “Trading like a pro used to be something available to a select few. Back at my old hedge fund, our motto was “Make money every day.”

  • Too many ideas in 1 email
    Your emails should follow a single idea.

  • Giving too much
    Revealing too much.

    Describe, don’t explain

  • The 150-word rule

    If you can’t write about an idea for 150 words, it’s probably a weak idea, and if you stick to the 150 word rule it prevents all the mistakes above

Common Email Types to Use as Starting Points - With Examples

  • Gimmick

    • How this $4 stock is changing xyz

  • Secret

    • Please do not forward

    • What Elon Musk Revealed In Private

    • The $4,000 Work-From-Home Secret

  • Gimmick

    • How “Green Zone” assets can hand you 2,500% profits

    • Options traders’ “black book” for 100% returns

    • 109% gains thanks to the strange “Shadow Blitz”

    • THIS asset can hand you 2500% profit

  • Curiosity

    • How I'll make 250%+ during this ”financial” crisis

    • This “magic” metal is essential to the global economy…

    • This is low-hanging fruit… $11 stock!

    • Henry Ford’s Secret Weapon (Could make anyone wealthy)

  • Unusual person

    • FL Redneck Closes 925% gain on Snapchat

    • KS Retiree makes $341 trading Wiretaps

  • Prediction

    • This $20 Stock Could Be America’s Next Millionaire-Maker

    • Expert says: “It’s enough to power America for 200 years.”

    • Next Massive currency shock. Do this now.

    • USC Professor's urgent money prediction

  • Get RICH

    • 5G Is Ready To Mint Millionaires Across the Country

    • The Most DIRT-CHEAP Way to Get Rich in 2023?

    • If you like money… Watch this before midnight

  • Opportunity

    • The “5G Cash” story no one’s telling

    • These stocks likely won’t be this hot OR this cheap for long...

    • Tech Company That Makes This Device Could Make You Rich (See Photo)

  • Big fast Gains

    • Pocket $8K from “US Resurgence”?

    • Details on a potential 24-hour profit WINDFALL

    • How to turn $5k into $700,650 With “Mace Stocks”

Daanyaal Morris https://www.daanyaalmorris.com
Previous
Next